Becky Boles is the Senior Vice President and Managing Director at CRAFT | Media/Digital.
Becky has spent the last 15 years helping clients develop compelling campaigns and tools to tell their stories.
Prior to joining CRAFT, she was a senior vice president at APCO where she led a number of branding and advocacy projects for clients such as Bechtel, Pepco, MPAA and the Jesuit Refugee Service. At APCO, she helped create and lead APCO+, a program designed to recruit and train entry-level talent.
Before that, she was managing director at the David All Group (DAG), a social media start-up. There, she led a global account team and oversaw digital strategy for a variety of clients including Google, Intel, Lenovo and the Consumer Technology Association (CTA). In this role, she helped create Lenovo’s first-ever Social Media Summit and helped Google create a trade association for application developers.
Becky started her career at Golin, working in the company’s Chicago, London and Washington, D.C., offices and helping lead some of the agency’s largest global consumer accounts, including McDonald’s, SC Johnson, Dow Chemical and Rosetta Stone. Becky spearheaded Golin’s biggest-ever PR campaign, the Dow Live Earth Run for Water. The single-day effort brought together musicians, athletes, dignitaries, environmentalists and tens of thousands of everyday citizens in 200 cities across 45 countries to help raise money and awareness for safe drinking water projects.
Becky has won various public relations awards including PR Week, PRSA Skyline and IABC Spectra Awards, and PCC Golden and Silver Trumpets. She earned a Bachelor of Arts degree from Creighton University.
She lives in the District with her husband and two young girls.