Layle Nelson - CRAFT Media | Digital
Brian Donahue


Senior Vice President


Layle brings more than two decades of experience in advising clients on integrated public affairs strategies to position their brands and issues. Her expertise in developing issue advocacy, reputation, and public education campaigns guides clients through high-stakes issues and reputational challenges. Layle’s work has included campaigns around Medicare reforms, prescription affordability, financial services reform, health care reform, legal reform, trade policy, and energy and resource development, among others. Her work has helped protect and enhance industry and company reputations; created award-winning employee engagement programs; built enduring grassroots movements; and has achieved countless legislative victories at the state and federal levels. Prior to joining CRAFT, Layle was a Senior Vice President at APCO Worldwide where she led the issue advocacy, grassroots, and coalition offering.

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