Nick also brings deep market research experience uncovering consumer attitudes and perceptions. His work has informed product and brand positioning and creative campaigns for nationally recognized names across many industries, including food, automotive, household products, financial services, and pharmaceuticals. Today, Nick guides clients through public opinion and economic research, helping them shape projects that yield insights for creating more engaging and effective communications.

Outside of CRAFT, Nick likes playing fantasy football, reading up on the latest tech news, and spending quality time with his spunky tabby cat, Joan.

Nick graduated from James Madison University with a degree in Public Policy.