Ruben Musca - CRAFT Media | Digital
Brian Donahue


Director of Production


Ruben is a creative professional with 15 years of experience both in house and at agencies. He has worked across fields, with experience as a creative director in the advocacy space as well as several years running an international studio in New York and London, working with brands such as Nike, Amazon, Marc Jacobs, and Coty.

Prior to working at CRAFT, Ruben worked at CULT LNDN/NY as their head of production, launching and leading their Brooklyn, NY Studio, and at NRECA as a creative director, building out compelling storytelling campaigns that spanned all 50 states.

Ruben has a background in economics and foreign affairs, with an MA from King's College London in public policy. He has worked at agencies and in-house in London, Paris, New York, and Washington.

In addition to his creative work, Ruben is an avid cyclist and world traveler, and cat dad to his flame point Siberian, Calvin.

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