Sinead plays a key role in the agency’s leadership, managing account teams, creative strategy, and new business initiatives. Sinead has built CRAFT’s event and experiential marketing practice from the ground up and leads CRAFT’s award-winning political action committee (PAC) practice.
A natural collaborator and a battle-tested problem solver, Sinead has the ability to connect the dots between mediums, disciplines, and people. Sinead is well versed in advocacy-driven communications, digital media, brand building, and advancing business initiatives. She leads accounts across CRAFT’s media, digital and public affairs channels, developing and executing strategies for clients including national trade associations, international corporations, Fortune 500 companies, and political organizations.
In 2019, Sinead was recognized by PRNEWS as Account Director of the Year.
Sinead is a graduate of the George Washington University’s School of Media and Public Affairs. Frequently spotted with a Compass Coffee in hand, Sinead lives in Shaw and loves crossing countries and scuba diving sites off of her bucket list.