
Sridhar
Shankar
Vice President
About
Sri leads CRAFT's award-winning digital technology team, with over a decade of experience delivering innovative products and campaigns that merge creativity with technical excellence. In addition to overseeing the development of cutting-edge solutions, Sri also heads a team of advertisers and media buyers, blending digital marketing strategies with technology to achieve impactful results for clients.
As Head of Technology, Sri is responsible for all aspects of the Software Development Life Cycle (SDLC) and the ongoing maintenance of products, websites, and marketing campaigns. He specializes in user experience, strategic planning, data modeling, web development, server implementation, and performance benchmarking. At the same time, Sri’s leadership of the advertising team ensures that digital marketing efforts are seamlessly integrated with technology solutions, driving measurable outcomes and client satisfaction.
With a strong blend of business acumen, technology expertise, and marketing insight, Sri delivers on client objectives through the thoughtful intersection of digital innovation and advertising strategies.
+ Read More