AI-Ready: CRAFT Launches Custom AI Model
Embracing AI: In a world increasingly shaped by artificial intelligence, CRAFT is keeping pace by launching our own proprietary AI model specifically tailored to our business needs.
Our AI Approach: The platform, CRAFT GPT, falls under CRAFT’s broader AI initiative to support our agency in enhancing key business functions. As we continue to explore AI’s potential, CRAFT GPT is just the beginning of our evolving AI strategy.
Our Philosophy: The communications industry is constantly evolving, and so are we. Innovation drives communications excellence—CRAFT adapts to cutting-edge tactics, trends, ideas, and technologies. AI is no exception.
A Powerful Ally: AI enhances every aspect of our work, helping us deliver more effective outcomes for clients and pushing the boundaries of what we can achieve in communications and public relations.
Why CRAFT GPT Is Different: We’ve trained it on the entirety of CRAFT’s 14 years of communications learnings, encompassing our wealth of experience and expertise. To top it off, we’ve incorporated data on media consumption trends, including available insights on audience behaviors and emerging digital trends, making CRAFT GPT a one-of-a-kind tool for our work.
How We’re Using It: CRAFT GPT elevates our work more effectively than any generalized language model. It provides unmatched utility to support our specific needs and client work, such as:
- Drawing on 14 years of CRAFT’s award-winning work to provide instant access to valuable insights.
- Tailoring solutions for corporate public relations and public affairs campaigns that deliver wins for our clients.
- Enhancing work tailored to CRAFT’s signature voice and output formats.
- Integrating past successes with projected future media consumption trends.
The AI-Human Balance: While AI’s role is growing, human insight is irreplaceable. At CRAFT, we safeguard the integrity of our work, ensuring all AI-assisted work is governed by our high standards and rigorous oversight and guaranteeing that it reflects our expertise and upholds our values.
What’s to Come: CRAFT GPT marks the start of our AI journey. We look forward to sharing more news on how AI is improving our services, products, and team. Stay tuned…
