Elevating a Brand

When Big Blue Marble Academy was facing stagnant enrollment trends, the childcare franchise looked to CRAFT for help elevating their brand and driving enrollments across their 36 locations. CRAFT first looked to the data, conducting research to discern parents’ decision-making process when selecting childcare. To increase enrollments, CRAFT formulated a multi-medium strategy that included message development, digital advertising, video production, and a website redesign.

CRAFT launched a highly targeted digital ad campaign on Facebook and Google Search, driving prospective parents to a customized, location-specific landing page, giving a first-hand look at the programs and protocols that our initial survey revealed parents valued most. The BBMA “Family Video” was awarded a 2020 Silver Telly Award. In just 6 months, CRAFT increased leads by 115% and overall website traffic by 150%.