Expanding the Narrative

While everyone else is arguing about sustainability, America’s Natural Gas and Oil industry is driving real change by investing in technological innovations, diversifying talent, and creating new solutions. CRAFT works with the American Petroleum Institute (API) to define and promote the industry’s brand narrative through thought leadership initiatives, media, events and engaging content. The goal: reach new audiences, and amplify its position with members, DC influencers, and policy makers. In 2020, CRAFT helped API execute its largest and most successful State of American Energy event and continues to serve as API’s creative agency of record.