The New
Experiential
SERVICES
Thought Leadership
Design & Video Production
Experiential Marketing & Events
PR & Media Relations
Following the most successful State of American Energy event in 2020, the American Petroleum Institute pivoted its 2021 industry-convening event to a virtual experience. CRAFT seamlessly transitioned the event, forming a new, digital-first, foundation for the organization’s future. CRAFT designed a custom solution featuring a virtual events hub, integrating live streaming, audience engagement tools, and an interactive report.
CRAFT delivered a broadcast-quality production for the special event which highlighted the resilience of and diversity within the industry. The interactive report allowed users to engage through video, data visualizations, and social shareability. The event garnered over 1,700 views, 2.5 times more than in-person attendance in 2020. The audience fueled a two-way conversation, participating in polling, trivia questions, and Q&A.
