Steve Jobs said the only way to do great work is to love what you do.
Why it matters: Passion alone isn’t sufficient to create something exceptional (skill and teamwork are significant factors, too). But, there are few examples of inspired work done by uninspired people.
What we do: CRAFT finds spirited professionals who can bring our clients’ stories to life through powerfully creative content and programming.
Why it works: Creative storytelling creates value. Whether it’s revealing the latest consumer trends and their impacts on retailers or explaining how the auto industry will shape the future of personal mobility, our work enables our clients to communicate in more interesting, unique, and effective ways.
Why we’re excited: This year, CRAFT won 12 Telly Awards – a special recognition of outstanding media work. We are grateful to our team for the award-winning efforts and to our clients for the opportunity to do what we love.
Complete list of awards:
American Petroleum Institute:
🏆Silver Telly (Hybrid Events)
🏆Silver Telly (Branded Content)
🏆Bronze Telly (Virtual Events and Experiences)
Association of Equipment Manufacturers:
🏆Silver Telly (Informational Video)
🏆Bronze Telly (Web Series)
Auto Innovators:
🏆Silver Telly (Branded Promotional Content)
🏆Silver Telly (Automotive Video)
National Retail Federation:
🏆Bronze Telly (Regional TV, Public Awareness)
🏆Bronze Telly (Virtual Events and Experiences)
🏆Bronze Telly (Hybrid Events)
🏆Bronze Telly (Branded Content)
The Mosaic Company:
🏆Silver Telly (Sustainability Video)
