CRAFT Announces Break Away From Candidate Campaigns, Advancing Further in Public Affairs, PR and Corporate Branding.
Dear friends, I wanted to share important news.
The culmination of this election cycle marks the beginning of CRAFT’s fifth year – a short while for a five-person start-up. We have grown into our third office with over 30 team members, won 55 agency awards, served 367 clients and booked over $65 million in advertising.
But, the reason for my note is to share with you that today CRAFT | Media / Digital’s mission is changing and expanding. CRAFT will no longer serve political candidate campaigns, instead shifting our primary focus – and creative, strategic and technological – resources into the public affairs, PR and corporate branding sectors.
Our quest is to delve deeper. The world of media, digital, messaging, ideas and culture is exploding. At no other time in history has the way people consume information changed more significantly than in the last ten years. There is no more appropriate time than now to sharpen our focus and create outcomes for clients from this dynamic information consumption environment.
We’re an agency born of revolutionary impulse, hell-bent on marketing ideas, and communicating on behalf of people, brands and entities that impact our culture for the better.
The move to break away from candidate work is a logical step in a direction to grow our passionate desire for greater aesthetic expression and technological innovation – delivering results for brands, organizations, industries, coalitions and people. However, only through this departure from candidate campaigns will we achieve our greatest expression of personal freedom.
Our mission is clear. Our team of industry, issue and advocacy experts is expanding. Our tactics, tools and technologies will remain cutting edge. We are eager to bring more success to our partners and clients.