Organizations that don’t effectively communicate the depth and breadth of their social impact will be left behind.
A recent global marketing study by Deloitte found that 55% of consumers believe organizations today “have a greater responsibility to act on issues related to their purpose.” The study also found that a whopping 80% of consumers are willing to pay more for products made by socially and environmentally responsible brands.
In Washington, brands that fail to effectively communicate their CSR, ESG, and DE&I efforts miss an important opportunity to demonstrate to key stakeholders and policy makers that they are committed to social and environmental causes and, in turn, struggle to advance their policy agendas.
Becky Boles, CRAFT’s Managing Director, helps clients communicate about their social impact efforts within the nation’s capital. Through thought leadership, social media, earned media, events, and more, CRAFT helps organizations across the country build brand affinity and consumer trust.
We know from our work in this space that in today’s cultural environment, social impact messaging is challenging to get right. However, companies that effectively frame their social impact stories, and then communicate those efforts year-round, will have an edge on their competitors.
In the coming weeks, CRAFT will facilitate a social impact communications panel featuring Becky and other industry experts to discuss what works, what doesn’t, and what communicators must be prepared for in the months ahead. Don’t miss it. More details to come soon!