Programmatic ad buying, which is what CRAFT Levers does, plugs into and enhances every part of a campaign.
Programmatic is the hub at the center of any integrated digital marketing effort.
In addition, programmatic buying opens the doors to insights buyers don’t normally get from digital ad campaigns:
“Often times campaign optimization reveals niche markets that tend to engage with ads but were previously unbeknownst to a brand.”
CRAFT built its own agency trading desk to bring our core philosophy of campaign integration across channels to the digital advertising practice.
Learn more about CRAFT Levers.