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CRAFTing Influencer Experiences


CRAFT DELIVERS 3RD BLOCKBUSTER WHITE HOUSE CORRESPONDENTS’ EVENT

★★★ After a smashing event last year at the BRITISH EMBASSY, CRAFT partnered with THE HILL to produce another memorable White House Correspondents’ event — Politics Without Prejudice: A Toast to Freedom of the Press.

The event delivered world-class entertainment to Washington’s elite, with a special performance by Grammy Award-winning musician and music journalist QUESTLOVE. Guests enjoyed cocktails and dancing in one of Washington’s most historic and beautiful event spaces: THE NATIONAL PORTRAIT GALLERY.

★★★  CRAFT produces powerful LIVE brand experiences and thought leadership platforms that engage influencers across the country, on behalf of Fortune 500 companies, top trade associations, media companies, and embassies. These event experiences focus on brand advocacy, employee engagement, and influencer outreach.

★★★  CRAFTER SPOTLIGHT: SINEAD CASEY

CRAFT’s experiential marketing practice is lead by Sinead Casey. Sinead is the Director of Client Solutions at CRAFT, where she plays a key role in the agency’s client strategy and creative production. Sinead leads accounts across CRAFT’s media, digital, and public affairs channels, developing and executing strategy for clients including national trade associations, international corporations, and political organizations.

A natural collaborator and battle-tested problem-solver, Sinead has the ability to connect the dots between mediums, disciplines, and people. Sinead is well versed in advocacy-driven communications, digital media, brand-building, and advancing business initiatives.

PAC It Up

CRAFT’S CLIENTS WIN THE TWO TOP PRESTIGIOUS AWARDS FROM THE PAC COMMUNITY

CRAFT is proud to partner with two leading Political Action Committees (PACs) recognized with highest honors from the PAC community’s top organizations.

CRAFT client INTERNATIONAL PAPER was recognized this week in Miami as The Public Affairs Council’s Outstanding Corporate PAC of the Year. CRAFT partnered with International Paper on its IP-PAC brand and elevated the way International Paper engages with employees to communicate its political efforts.

CRAFT client THE AMERICAN COLLEGE OF EMERGENCY PHYSICIANS (NEMPAC) was also recently awarded the “Trailblazer Award” by the  National Association of Business Political Action Committees (NABPAC).

What is your American Dream?

WHAT IS YOUR AMERICAN DREAM?

This morning, a CRAFT-produced video opened U.S. Chamber of Commerce CEO Tom Donohue’s State of American Business address.

We’re proud to have partnered with the U.S. Chamber of Commerce on a piece that celebrates #AmericanDreams and the ideals — aspiration, perseverance, courage and creativity — that link us all.

As a small business and as an agency that fights every day to defend business, this one is special.

Dream Big, America.

BUELLER? BUELLER?

The National Retail Federation partners with CRAFT to execute a sharp new digital and television advocacy campaign that pays homage to the 1980s classic, “Ferris Bueller’s Day Off.”

Ben Stein reprises his iconic role to carry NRF’s message that tariffs are hidden taxes that don’t work–creating a cheeky television spot that is unlike anything typically produced by D.C. trade groups.

Watch all three videos below.

The campaign features placements on “Fox & Friends,” “Roseanne,” and “Saturday Night Live.” In just over a week, the ad has been viewed over half a million times online, and generated coverage by outlets including:

Tariffs are B-A-D Economics (60-seconds)

Tariffs Aren’t Boring, They’re Scary! (30-seconds)

Tariffs are B-A-D Economics (30-seconds)

★  PR NEWS awarded CRAFT | Media/Digital the 2017 Digital Agency of the Year.

We are honored by this recognition. Thank you to our clients and our dedicated team. Hard work. Great ideas. Outstanding people. It’s a #winning recipe.

PR NEWS also awarded CRAFT the 2017 Public Affairs Campaign of the Year for our effort to stop the BAT Tax on behalf of the National Retail Federation.

Everybody hands go up…

★ Winning feels good. That’s why we strive to win for our clients every day. It’s in our DNA. Over the past few months, CRAFT has racked up a few wins of our own. Check out some of our work and our team gaining recognition from fellow communications colleagues and professionals.

 

PLATINUM PR & AGENCY ELITE AWARDS

  • This week, CRAFT won an elite Platinum PR & Agency Elite Award. Our client, Foundation for Constitutional Government was honored in the Podcast/Video Blog category for its bi-weekly series Conversations with Bill Kristol. CRAFT was also recognized as a finalist in the Video and Public Affairs categories for our work on behalf of NRF to Stop the BAT Tax. Stay tuned for November 8th — CRAFT is a PR News’ Digital Awards finalist for Digital Firm of the Year and Public Affairs Campaign of the Year.

 

7 TELLY AWARDS

 

WASHINGTON WOMEN IN PUBLIC RELATIONS: EMERGING LEADERS AWARD

  • Director of Client Solutions, Sinead Casey, was recognized as a finalist by Washington Women in Public Relations (WWPR) at the Emerging Leaders Awards. The ELA’s honor outstanding young women in the Washington, D.C. area who have excelled in public relations and related fields. Check out Sinead’s outstanding video here!

CRAFT CONGRATULATES THE NATIONAL RETAIL FEDERATION AS CONGRESS DROPS BORDER ADJUSTMENT TAX

★ The B.A.T. tax was a BAD tax.

To protect American consumers and small business owners, The National Retail Federation partnered with CRAFT to produce a provocative and award-winning campaign to stop a job-killing, everything tax.

Congressional leadership put the final nail in the coffin Thursday, writing “We have decided to set this policy aside in order to advance tax reform.”

BIG WIN – now let’s pass real tax reform.

 

 

 

CRAFTING BIG MEDIA BEYOND THE BELTWAY
CRAFT expands its client and partnership networks into Hollywood and professional sports.

BRINGING THE HOLLYWOOD HEAT TO THE CAPITOL
★ CRAFT supported a fly-in for The Creative Coalition and Hollywood actors lobbying Capitol Hill ahead of the White House Correspondents’ Dinner. The Creative Coalition CEO, ROBIN BRONK, and actors TIM DALY  (“Madam Secretary”), JUSTIN BARTHA (The Hangover), SARAH WAYNE CALLIES (“Prison Break”), WENDY MCLENDON-COVEY (“The Goldbergs”), CHAD LOWE (“Pretty Little Liars”), KATHRINE HERZER (“Madam Secretary”), KEEGEN-MICHAEL KEY (“Key & Peele”), ALYSSA MILANO (“Mistresses”), DENIS O’HARE (“American Horror Story”), NICK SANDOW (“Orange Is the New Black”), AARON STATON (“Mad Men”), and MATT WALSH (“Veep”) made the rounds on the Hill to advocate on the importance of funding the arts and art education.

CRAFT landed exclusives for Creative Coalition’s President Tim Daly on TUCKER CARLSON TONIGHTAlyssa Milano on MSNBC, and Matt Walsh with THE NEW YORK TIMES.

DELIVERING PRO-FOOTBALL HITS AT SXSW
★  CRAFT partnered with powerhouse sports agency SSG Football and NFL players at 2017 SXSW in March. Our PR team supported MARSHALL NEWHOUSE (Oakland Raiders), ANDREW SENDEJO (Minnesota Vikings), and KERRY HYDER (Detroit Lions), as they were featured on tech panels hosted by The U.S. Chamber of Commerce and TwinLogic Strategies.

CRAFT’s PR team specializes in getting our clients’ messages and brands in front of the right audiences. Whether it’s Fortune 500 companies, top Washington trade associations, Hollywood celebrities, or professional athletes, CRAFT delivers.

Ball Tickets?

★ THIS WEEK WE ARE SWEARING IN our new Vice President of Communications, WES BATTLE. Wes’ communications leadership includes twenty years of media, political, military defense, and strategy. He will head CRAFT’s communications and media team.

A veteran U.S. Naval Aviator, Wes served as a key advisor and strategist to the Secretary of the Navy, Vice Chief of Naval Operations, and House Armed Services Subcommittee Chairman, Rep. Randy Forbes.

Wes also brings sports marketing and international consulting expertise to CRAFT, having led and developed an international campaign to successfully reinstate the sport of wrestling to the Summer Olympics. He started his career at George Magazine and covered Madison Avenue for The New York Times.

★ CRAFT ADDS SIX MORE TO THE TEAM — NO CONFIRMATION HEARINGS NEEDED. Please welcome TAYLOR MOYER, Account Executive, LINDSEY MCGOUGAN, Digital Media Analyst, JESSICA STOBER, Account Executive, JACK MILLER, Executive Coordinator, GREG SMITH, Account Executive, and KAREN REINSTEIN, Junior Graphic Designer, to the CRAFT team.

Connect with Wes or read more about him.

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“CRAFT IS AN IDEA FACTORY”
★★★ 
Recently, a trade association CEO proclaimed, “CRAFT is an idea factory.” We like that.

As a true differentiator, CRAFT’s investment in creative talent surpasses that of many agencies. Why?

The demand for killer content and messaging is rising, and the barriers to creating them are falling. These are good times. Ideas. Digital. Social. Mobile. TV. Radio. Any way to communicate more effectively and connect more closely is better.

We ignite the ideas that fuel creativity. Because creativity and strategy in equal measure provoke audiences in our digital and social world. People remember what gets their attention. And in our game, a memorable message is everything.

Emotive, inspiring content and captivating imagery is the most effective way to persuade people and engender action. That is why we design winning campaigns and collaborate with brands and trade associations to develop distinctive personalities and identities across a range of industries.

To take our clients’ creative to the next level, we built an in-house creative team of versatile artists and designers. Please meet our artists and see our work.

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Let’s see what we can create together!

WE ARE HIRING

★★★   We’re hiring three positions: ACCOUNT EXECUTIVE…Check it out here, DIGITAL MEDIA ANALYST…Check it out here, and EXECUTIVE COORDINATOR…Check it out here.