Since its inception, political communication has revolved around one key question: How do I get my message out to the largest number of people possible?
There is hardly consensus as to what the first piece of political communication technology looked like, but one thing is certain: It was simple.
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Here at CRAFT, the general consensus seems to be that Chrysler Group’s “Farmer” ad (Ram Trucks) was the most memorable ad of this year’s Super Bowl.
It was unlike every other ad that ran on Sunday night. There were no sexual innuendos. No celebrity brand endorsements. No reference to popular culture. And shockingly enough, no Twitter hashtag.
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It happens every once in a blue moon. You’re on your computer (about to get in your YouTube fix for the day), when you run into a monetized ad. But this isn’t just any click-through diatribe. No, this ad is tailored to your liking. So much so that you forget about the video of the dancing cats in sombreros and get lost in the content-richness of the ad. Welcome to the world of native advertising.
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At CRAFT, we take pride in our cutting-edge tools and techniques. That’s why we are proud to announce the latest addition to our video production arsenal: the Sony FS-100.
Why the FS-100? For a time, our media production team relied heavily on Canon 5D MKIIs until we purchased a RED Scarlet-X – which, of course, changed everything.
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